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103%
increase in traffic within the first 3 months
857%
increase in traffic after the first year
86%
share of new visits from Google
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Carving Out
Some digital
Real estate
CLIENT STORY
This online magazine brand was launched in 2016 by a media professional after realizing that there was a gap that could be filled when it came to online content that focused on peer-to-peer advice for young professionals. The purpose of this online magazine was to provide young professionals with a digital space where they could come and be inspired by others' stories.
THE GOAL:
Go from “Aha!”
to “Cha-ching”
Like any online magazine, the primary goal of the client was to increase readership. The number of users would lead the way to monetization. The team would ensure the online magazine’s discoverability through organic search. Working with a website that already had great content, an equally great keyword strategy was lacking.
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Having A Local Business Means Focus.
Advantage
Understanding the neighborhood needs
Disadvantage
Limited to doing business within a set geography
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THE SOLUTION
For an online magazine, embracing a robust SEO strategy was crucial. Unlike businesses with physical locations, they had the advantage of targeting a broad audience without geographic limitations. Veewz proposed a plan that deviated from the common practice of focusing on local keywords. Instead, we recommended targeting high-impact, non-local keywords right from the start. This approach aimed to rapidly build authority within the magazine's niche, making it easier to rank for competitive keywords over time.
Additionally, we combined this strategy with the use of high-impact trending keywords and the creation of viral content. This dual approach ensured that the magazine remained relevant and engaged with current trends, attracting a larger audience organically.
Within just two months, the website secured top positions on the first page of search results for five out of the initial 17 targeted keywords. By the fourth month, this success expanded to 13 keywords, with seven reaching the top spot. The organic traffic saw significant growth as these rankings solidified.
By the end of six months, the website consistently ranked highly for numerous competitive keywords. This strategic focus, coupled with trending and viral content, not only increased the magazine’s visibility and readership but also fostered a loyal audience of returning visitors.
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RESULTS
75
average number of new readers per day
857%
increase in organic traffic since SEO campaign
75
average number of new readers per day
857%
increase in organic traffic since SEO campaign
1,001
monthly clicks from search results
Need A Customized Plan?
Veewz can tailor SEO, Paid Seach Ads and Social Media Ads solutions that fit your unique business needs, goals and budget. Talk to an expert today on (415) 275-0064 or fill the form below.
